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Archive for October 2011

Class on Nov. 1

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— Review headline quiz and 10.27 quiz
— Review readings posted on blog
— Lab: Work on InDesign layout

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October 27, 2011 at 1:38 pm

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Instructions for InDesign assignment

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— For the InDesign assignment, I want you to create a one-page layout featuring the article on artisan pizza. Include at least two photos, a headline for the story and write captions for the photos. You will have lab time to work on this assignment. It will be due end of class on Nov. 3.

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October 27, 2011 at 1:06 pm

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Class on Thursday, Oct. 27

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— 50-point test on material covered to date (10 questions// most will be short essays)
— Start work on InDesign assignment (pizza layout)
— We’ll start by going through some InDesign tutorials

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October 25, 2011 at 1:55 pm

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Headline tips from your textbook

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October 24, 2011 at 8:07 pm

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Class on Tuesday, Oct. 25

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— Review headline lab

— Discuss readings + editor Q&A posted on blog

— Lab: 25-point headline assignment

— Review for the Oct. 27 test

(For more headline tips, click here).

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October 20, 2011 at 2:12 pm

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Editor Q&A: Rebecca Teale of Cargill Connects

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(Interview by Stephanie Audette)

For the ‘Ask an editor’ assignment, I interviewed Rebecca Teale, editor of Cargill Connects, the employee intranet site for Cargill:

How did you get started in this field and how did you end up in your current role as Cargill Connects Editor?

I always loved writing so chose to major in English in college, which gave me a strong foundation for a writing career. Shortly after graduating, I was hired in an entry-level office assistant position for the local natural gas company, where I soon met the employee communications manager, who allowed me to write for the employee newsletter in order to practice and get clips for my portfolio. I was later hired as a junior writer in the Marketing Communications department.

A couple of years later, I left the company to take a new role with a financial services company as the editor of the employee newsletter. I spent three years in that role and learned a great deal about editing and interacting with writers. Finally, I joined Cargill as the editor of their online employee newsletter in 2009 where I have been ever since.

-What are some of the challenges you face in your day-to-day as an editor?

In a busy corporate communications department, finding the time to do thoughtful writing and editing can be a challenge. Also, knowing how to provide good, helpful feedback and constructive criticism to writers is a skill that takes constant refining. It is important to me personally to be encouraging to writers.

-What are some of the opportunities you see in your job?

Being a corporate editor gives you many opportunities to learn and connect with people across the organization. In corporate communications, we also are in a unique position to interact with, and occasionally influence, the top leaders of the company. Building relationships is often key to career growth and opportunity.
-What advice would you give to aspiring writers pursuing a career in journalism or communications?

Write as much as you can for as many different types of media that you can. Stay open to different types of writing so that you can have as many opportunities as possible!

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October 20, 2011 at 2:06 pm

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Agenda for Thursday, Oct. 20

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— Guest speaker: Bre McGee (in to discuss special BWCA project for the St. Cloud Times)

— Review New Yorker profile on new Times’ editor

— Lab: headline practice. For tips from Poynter on Q’s to consider when writing headlines, click here.

— Topics to review for 10.27 test (50 points): Covering Occupy MN/Wall Street, AP Style, macro v. micro editing, SPJ Code of Ethics, maestro planning process, readings to date

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October 18, 2011 at 2:07 pm

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